Client: Arthur London, indepentent creative agency

Platform: WordPress | Role: UI, UX, Design, Developer, CSS, HTML, PHP

Brief: Website redesign for independent creative agency

Challenge

Arthur London, like many other organisations, took the global lockdown of 2020 to reassess their online presence and go about some much needed design, functionality and performance upgrades.

With Wix as it’s starting point, and WordPress the designated platform of choice, one of the key challenges was to export and convert a lot of existing content - while maintaining many SEO ranking gains.

Methods

With a suitable starting-point template installed, we set about customizing the child-theme with the aim of delivering the functionality whilst still being fully future-proofed when updated and compatible with any theme or WordPress codex changes. Multiple custom page templates were added, primarily with modified PHP and styled in CSS accordingly.
Similarly the inclusion of plugins had to both be effective and robust in equal measure. For example the “Promotional” plugin, not purely in the specific configuration of that functionality but also the necessity to add accurate analytics features and SEO measures to drive traffic.
There was also a significant degree of third-party API integration, Zapier tweet integration, an Instagram feed, and the obligatory automated Mailchimp RSS feed delivery – all of which have added to a continually growing and engaged audience.